Marketing & Communication
Analysing, conceiving, designing and producing tailor-made marketing projects, structured on a solid strategic plan and supported by a distinctive creative vision.
The strategic marketing
Recent times have been characterised by a strong acceleration on digitization. The online experience is a fundamental element of the brand strategy, which combined with the offline one, helps to establish a real relationship with the customer. The vision of the future where connections, communities and creativity in the virtual space are of comparable value to their offline counterparts.
This is why Ephèmera is responsible for supporting companies in understanding how to optimise their strategic marketing plans and how to interact with consumers, who are increasingly sensitive to social & online entertainment formats that stimulate the conversion phase of the purchasing process.
Ephèmera is able to satisfy the growing need for analysis and strategic decision together with the creation of creative contents to be transmitted in the most effective way through the new communication channels.
Marketing and
communication services
We study marketing and communication strategies with particular attention to digital, creating brilliant
and original content without ever forgetting numbers and performance. We listen to our clients
and let their stories inspire us, to become their voice.
Our methodology
Each project we follow is different, but our approach remains the same and
follows a method that we have consolidated over time, made up of four fundamental steps.
Knowledge
We listen to the customer and his story in order to fully understand his reality. We analyse market data and research characteristics, trends and everything you need to know in order to identify the X factor that will lead to success in the strategy.
Creativity
Based on the analysis and the results, we build the most suitable strategy, define the objectives to be achieved and establish the tools to be put in place. Brainstorming and creativity complete the picture: we give free rein to creativity, implementing the brightest ideas.
Design
We design and implement the identified marketing and digital strategy, carefully selecting the most suitable tools. We prepare and manage the different channels identified, giving continuity to the communication.
Testing
We analyse the performance obtained, constantly monitoring the progress of activities through defined KPIs, so that we can adapt them to any changes, thus optimising the budget and achieving tangible and relevant results for our customers.
