Marketing & Communication

Analysing, conceiving, designing and producing tailor-made marketing projects, structured on a solid strategic plan and supported by a distinctive creative vision.

The strategic marketing

Recent times have been characterised by a strong acceleration on digitization. The online experience is a fundamental element of the brand strategy, which combined with the offline one, helps to establish a real relationship with the customer. The vision of the future where connections, communities and creativity in the virtual space are of comparable value to their offline counterparts.

This is why Ephèmera is responsible for supporting companies in understanding how to optimise their strategic marketing plans and how to interact with consumers, who are increasingly sensitive to social & online entertainment formats that stimulate the conversion phase of the purchasing process.

Ephèmera is able to satisfy the growing need for analysis and strategic decision together with the creation of creative contents to be transmitted in the most effective way through the new communication channels.

Marketing and
communication services

We study marketing and communication strategies with particular attention to digital, creating brilliant
and original content without ever forgetting numbers and performance. We listen to our clients
and let their stories inspire us, to become their voice.

STRATEGY

Marketing & Digital Strategy

We determine the most competitive marketing and digital strategy for the brand, to achieve concrete and measurable results. We build value for the brand through 360-degree consultancy in marketing and communication, digital and web marketing, media strategy and advertising.

ART DIRECTION

Visual Design & Brand Identity

We build the visual communication of your company together, devising distinctive creative projects able to bring out your message. We help you to better define and express the brand identity of your company, supporting you in the brand positioning.

STORYTELLING

Content
Creation

We best describe your brand and your company, giving shape to the imagination. Original and creative ideas, distinctive storytelling and SEO texts, photographic and video materials, animations and illustrations that can make your audience dream.

SOCIAL MEDIA

Social Media Management

We develop strategic and creative editorial plans, made of original copy and engaging, well-curated graphics. We support you in community management, for more personalisation and we support you in the design of strategic sponsorship campaigns.

MEDIA CAMPAIGN

Advertising & Lead generation

We plan digital advertising and lead generation campaigns, able to capture the attention of your potential audience, create empathic and emotional connections with your brand and acquire new customers

Our methodology

Each project we follow is different, but our approach remains the same and
follows a method that we have consolidated over time, made up of four fundamental steps.

Knowledge

We listen to the customer and his story in order to fully understand his reality. We analyse market data and research characteristics, trends and everything you need to know in order to identify the X factor that will lead to success in the strategy.

Creativity

Based on the analysis and the results, we build the most suitable strategy, define the objectives to be achieved and establish the tools to be put in place. Brainstorming and creativity complete the picture: we give free rein to creativity, implementing the brightest ideas.

Design

We design and implement the identified marketing and digital strategy, carefully selecting the most suitable tools. We prepare and manage the different channels identified, giving continuity to the communication.

Testing

We analyse the performance obtained, constantly monitoring the progress of activities through defined KPIs, so that we can adapt them to any changes, thus optimising the budget and achieving tangible and relevant results for our customers.