Marketing and Communication

Viridis Florentia

Viridis Florentia is a company from Florence that wants to spread the most refined tradition of Italian herbal medicine, cosmetics and perfumery on the international scene. We have brought the story of the brand to life, telling it through targeted communication on the website and social channels.

client
Viridis Florentia
year
2022

The Customer

Viridis Florentia is a brand of cosmetic products that combine the potential of various medicinal plants, selected through great herbal and scientific experience. But, above all, it is a brilliant reality, like emeralds, the history of which is enveloped in the symbol of the golden beetle that opens its wings over Florence, transporting the most refined tradition of Italian herbal medicine and cosmetics to the international scene.

The Strategy

As artistic director of this project, we took care of building the brand’s storytelling starting from scratch and then telling it through a new website and corporate social media. We coordinated the photo shoots and video shoots through which to communicate the values and meaning of the company to transmit them to the outside world.

The Marketing Process

 

 

STEP 01

Analysis and definition of the marketing and communication strategy

STEP 02

Creation of brand storytelling

STEP 03

Art direction and creation of photographic, video and textual content

STEP 04

Website creation and management

STEP 05

Social media creation and management

STEP 06

Online advertising activities

The Results

Thanks to the strategy adopted, we were able to give a voice to the brand and what it represents. Viridis Florentia is now able to recount its history, its traditions and its products to the outside world through images and words.