SCENT IDENTITY DESIGN
Semino d’Amore
A scent identity that tells the story of care as a daily gesture.
Semino d’Amore
2026
Olfactory Branding
The Project
When Ephèmera Firenze met Semino d’Amore, a deep dialogue emerged around the meaning of love: not as a declaration, but as a silent, constant, nurturing presence. Semino d’Amore is a brand born from a mother–daughter story, from a feminine knowledge that passes through generations and takes shape in objects filled with meaning. Jewellery that speaks of authentic bonds, simple gestures, and relationships that grow over time — like a seed. The scent identity was created to give invisible form to these values, becoming a recognisable emotional sign, even before words.
The Fragrance
The Semino d’Amore fragrance is a gentle garden.
It does not invade: it accompanies.
It does not declare itself: it lingers.
A luminous floral accord that speaks of affection, memory, and shared intimacy.
Wisteria, at the heart of the composition, holds the meaning of a bond that does not break. Around it, pale flowers and delicate citrus notes open the space to light, while vanilla and sandalwood root it in a feeling of calm and welcome.
It is a fragrance designed to be lived with, not displayed.
An Invisible Signature
Today, this fragrance is the olfactory signature of Semino d’Amore. It lives in the company’s spaces, at events, in points of sale, and through the brand’s retailers, creating sensory continuity and emotional recognisability. It is also available as a 100 ml home spray and through hand-decorated porous ceramics, intimate objects that preserve and slowly release the fragrance over time.
Results
A scent identity that does not seek attention, but relationship. A discreet presence that tells the story of Semino d’Amore in the most faithful way possible: with care, with measure, with love.
