SOCIAL MEDIA & PR

Mondial
1908

A digital and visual communication intervention for this historic Florentine brand, with a particular focus on social content and PR activities that also made possible an increase of walk-ins in boutiques.

client
Mondial 1908
year
2021

The client

Mondial 1908 is the historic Florentine brand leader in the men’s shaving and grooming sector. A sector and a niche brand, made even more fascinating by the salon that was built right at the foot of the Ponte Vecchio. Here, a sophisticated and refined clientele find their time and space to dedicate a little care to themselves and rediscover an ancient beauty ritual, entirely made in Florence.

The strategy

Ephèmera handled the communicative and creative digital strategy for this historic Florentine brand, taking care of its artistic direction and the creation of digital content, video and photo shooting and managing its social networks and communities. The strategic action was completed by the PR activities, implemented on traditional channels such as sector magazines and local newspapers, and on online channels such as digital editions and other prestigious websites.

The marketing process

 

 

STEP 01

Artistic direction and shooting coordination

STEP 02

Creation of digital content

STEP 03

Social media and community management

STEP 04

Online advertising activities

STEP 05

PR activities

The results

With the strategic intervention implemented by Ephèmera, the company recorded a significant increase in followers on the Instagram
profile and a consequent increase in visibility and knowledge. The joint action of marketing and communication activities on traditional
channels, such as local and national newspapers, tourist guides and magazines in the luxury sector, and digital channels, such as the web
and social media, has also led to an increase in the number of walk-ins in boutique.