Marketing and Communication

Magno Gaudio

Magno Gaudio is a new Florentine reality, an Officina di Profumi where fragrances and perfumes are created not only with the nose but also with the head, passing through the heart. A brand that, today, has strong digital branding and communication, which can compete with market players and face new challenges.

client
Magno Gaudio
year
2022

The Client

Magno Gaudio is a laboratory located in the heart of Florence, founded by master perfumer Luca Fisichella, a craftsman from the Oltrarno area, a passionate cyclist who likes to be inspired by nature and the landscapes he travels through with his bicycle to create unique fragrances that can tell intense stories.

The Strategy

Under the artistic direction of the project, we firstly developed the online communication, building an ad hoc storytelling that spoke of the brand and its strengths, to then focus on the visual part by coordinating the photo shoots and video shoots to tell this story through beautiful images. Lastly, we focused on setting up e-commerce and corporate social media.

The marketing process

 

 

STEP 01

Analysis and definition of the marketing and communication strategy

STEP 02

Creation of brand storytelling

STEP 03

Art direction and creation of photographic, video and textual content

STEP 04

E-commerce creation and management

STEP 05

Social media creation and management

STEP 06

Online and offline Networking and Community

The results

We have given shape to a growing brand of niche perfumery, bringing out its beauty and telling the world about it. A brand that, today, thanks to strong communication, can compete with the best players on the market and face new challenges.