Marketing and Communication

Jacques Zolty

Jacques Zolty Perfumes is a collection of niche perfumes created by the photographer, model and artist of the same name, inspired by the beauty and nature of his land, Saint Barth. For the brand, we took care of the artistic direction for the creation of photographic and video material to be used within e-commerce and social media.

client
Jacques Zolty
year
2022

The Customer

Jacques Zolty Perfumes, perfumery division of the brand of the same name. A collection of niche perfumes created by its founder, the photographer, model and artist Jacques Zolty, who is inspired by the beauty and nature of Saint Barth, where he lives today, to conceive fragrances that can tell his brand, his person and his outlook on life.

The Strategy

Thanks to our experience in the field of niche perfumery, we have developed creative ideas to be transformed into images to tell the philosophy and essence of the brand and its various collections.

The Marketing Process

 

 

STEP 01

Briefing, analysis and concept design

STEP 02

Creative moodboard design

STEP 03

Identification of location and props

STEP 04

Shooting organisation and photographic budget management

The Results

Through the images in the book we made it possible to perceive the essence of Jacques Zolty’s philosophy, and what he wants to convey with his products and fragrances. A real visual journey to explore his loved places, and passions.