SCENT IDENTITY DESIGN
Gabriello Santoni
An olfactory logo that preserves family memory. A fragrance that lingers on the hands, in the home, and in memory.
Gabriello Santoni
2026
Olfactory Branding
The Project
For Santoni, olfactory branding was not conceived as a simple atmospheric tool, but as a true olfactory logo: an invisible signature capable of telling the story of the family, the artisanal gesture, and the time that binds generations together. The scent identity project developed by Ephèmera Firenze was born from a deep listening to the memory of the brand and, above all, from an intimate and authentic recollection: the smell of lemon and rhubarb that remained on the founder’s hands, the father, when he returned home from work. A scent that spoke of labour, care, and workshop life, and that, without anyone realising it at the time, was already building an identity.
That memory became the heart of the project.
The Fragrance
The Santoni fragrance is a citrus and spicy composition, rooted in the Tuscan liqueur-making tradition and open to a contemporary interpretation.
Lemon, fresh and luminous, and rhubarb, bitter, green, and deep, are the key notes: they evoke the daily gesture of work, the cleanliness of the hands, the scent that remains on the skin and accompanies the return home. Around this founding memory unfolds a rich yet measured structure: orange and yellow mandarin open the composition with Mediterranean energy; ginger, jasmine, and magnolia shape its heart; vetiver, amber, balsam of Tolu, and musk build a warm and persistent base that speaks of roots, stability, and continuity.
It is a fragrance that does not seek effect, but recognition.
A Scent Identity That Lives Through Events and Spaces
Today, the Santoni home fragrance is used as the brand’s official scent identity. It is diffused during events, presentations, and representative occasions, accompanying the brand experience with a sensory presence that is coherent and immediate. The fragrance introduces the brand before words, creating a deep emotional connection with guests, clients, and partners. It is an olfactory threshold that prepares the encounter.
For gifting, the fragrance has been incorporated into refined glass diffusers with reeds, designed to echo Santoni’s visual branding.
These are objects with a strong artisanal and alchemical character, created not only to scent a space, but also to furnish, narrate, and endure. They are pieces that preserve and slowly release a precious olfactory memory linked to the Santoni family, its history, and its way of inhabiting time. Left within interiors, they continue to tell the story of the brand even in the absence of the product itself, like a memory resurfacing.
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A scent branding project that transforms a private memory into a universal language.
An olfactory logo that speaks of family, work, and belonging.
A fragrance that lingers in the air — and in memory — like the scent a son still recognises on his father’s hands.
