WEB MARKETING & COMMUNICATION

Capponi General Contractor

The company, which stands out for its marked elegance and customisation of projects, has entrusted Ephèmera with the management of its 360 ° digital communication: brand identity, social media and website are some of the activities carried out for Capponi.

client
Capponi General Contractor
year
2021

The client

Capponi GC is the general contractor company in the construction sector of reference in the Bergamo area, which combines all the professionalism of the construction world, renovations, architecture, interior design and bespoke furniture, with an approach to the customer founded on the principles of reliability, uniqueness and personalization.

The strategy

Ephèmera designs creative and tailor-made digital strategies, almost like Capponi GC projects, taking care of the artistic direction and creation of digital content, video and photo shooting; the Ephèmera team also manages the website and corporate social media and carries out advertising and community management activities.

The marketing process

 

 

STEP 01

Analysis and definition of the marketing and communication strategy

STEP 02

Artistic direction and creation of digital content

STEP 03

Social media and community management

STEP 04

Website management

STEP 05

Networking through online channels and offline tools

STEP 06

Online advertising activities

STEP 07

Organisation of corporate events

STEP 08

Video and photo shooting management

The results

Capponi GC underwent a strategic change in terms of communication and a related visual restyling of the online channels.
The Instagram profile has acquired new followers, interested in content and increasingly engaged.
Consequently, the interaction has grown and has a constant positive trend on a monthly basis.